Professional Training

Claude for Marketing Training Course

Master AI-powered content creation, optimization, and campaign management with Claude. Build intelligent marketing systems that scale your team's output in this hands-on 2-day virtual course.

Price $3,500/attendee
Duration 2 Days (6 hours/day)
Format 100% Virtual
Next Dates Jun 16-17, Jul 14-15, Aug 11-12
Enroll Now View Curriculum
Marketing Training

What This Course Covers

Content Strategy with Claude

Learn to use Claude to develop data-driven content strategies, identify content gaps, and plan editorial calendars for consistent audience engagement.

SEO Brief Generation

Build automated systems that generate comprehensive SEO briefs with target keywords, competitor analysis, and content recommendations.

Campaign Copy Engines

Create AI systems that generate campaign-specific copy variations for email, social media, ads, and landing pages with on-brand consistency.

Brand Voice Enforcement

Develop systems to maintain consistent brand voice across all content channels. Train Claude on your brand guidelines for automatic enforcement.

Content Pipeline Automation

Automate your entire content workflow from idea to publication. Learn to integrate with content management systems and approval workflows.

Performance Analytics Narratives

Transform marketing data into compelling executive narratives. Automatically generate insights from campaign metrics and audience behavior.

Detailed 2-Day Curriculum

Day 1: Content Strategy & Copy Generation

6 hours of intensive hands-on training

09:00 - 10:00
Welcome & Content Strategy Mapping
Introduction to Claude for marketing, overview of the course outcomes, and assessment of your current content workflow. Identify automation opportunities that will have the biggest impact.
10:00 - 11:30
SEO Brief Generator Build
Build your first system: Create an SEO brief generator that analyzes topics, identifies keywords, researches competitors, and generates comprehensive content briefs for your writers.
11:30 - 12:30
Campaign Copy Engine
Develop an intelligent copy engine that generates email subject lines, social media copy, ad variations, and landing page headlines. Learn prompt optimization for different channels.
12:30 - 13:30
LUNCH BREAK
Break for lunch. Network with fellow marketing professionals and instructors.
13:30 - 15:00
Brand Voice Enforcement System
Build a system that maintains consistent brand voice across all content. Learn to fine-tune Claude with your brand guidelines, tone, and terminology for automatic enforcement.
15:00 - 15:15
BREAK
Short break for refreshments and questions.
15:15 - 16:30
Content Calendar Automation
Create systems to automate content calendar generation. Learn to schedule content, manage multiple platforms, and coordinate with your editorial team.

Day 2: Advanced Automation & Full Content Operations

6 hours of intensive hands-on training

09:00 - 10:00
A/B Test Analysis & Reporting
Develop systems that analyze A/B testing results and generate actionable recommendations. Learn to extract insights from marketing experiments and predict winning variations.
10:00 - 11:30
Social Media Content Pipelines
Build end-to-end social media content systems. Generate captions, hashtags, and engagement strategies. Learn to manage multiple platforms with consistent messaging.
11:30 - 12:30
Email Marketing Sequences
Create intelligent email marketing systems that generate personalized sequences, subject lines, and follow-up copy based on customer behavior and lifecycle stage.
12:30 - 13:30
LUNCH BREAK
Lunch and networking break.
13:30 - 15:00
Performance Reporting Narratives
Build systems that transform marketing metrics into compelling executive reports. Generate insights, identify trends, and create data-driven narratives automatically.
15:00 - 15:15
BREAK
Short break.
15:15 - 16:30
Full Content Operations with Claude Cowork
Bring it all together. Build a complete content operations workflow using Claude Cowork for multi-step automation. Deploy approval workflows, publication integration, and team collaboration.

What You'll Build

This course is 100% project-based. You'll leave with four production-ready systems for marketing automation and content operations.

📊

SEO Brief Generator

Automated system that generates comprehensive SEO briefs with keyword research, competitor analysis, and content recommendations in minutes.

✍️

Campaign Copy Engine

Intelligent copy generation system that produces on-brand variations for email, social, ads, and web with consistent messaging.

🎯

Brand Voice Enforcer

System that analyzes and enforces brand voice consistency across all marketing channels and content types automatically.

🔄

Content Pipeline

Complete automated content workflow from ideation through publication, with approval routing and multi-channel distribution.

ClaudeImplementations Certification

Upon completing this course, you'll be eligible to take our professional certification exam. This credential demonstrates your expertise in implementing Claude for marketing operations and content strategy.

PASS MARK
80%
ATTEMPTS ALLOWED
3
DELIVERY
Digital Certificate
ISSUED AFTER
Course Completion

Who This Course Is For

Marketing Managers

Leaders looking to improve team productivity, accelerate content creation, and scale campaigns with AI assistance.

Content Strategists

Professionals developing marketing strategies who want to leverage AI for research, planning, and content ideation.

Content Writers & Copywriters

Writers who want to use Claude to generate drafts, overcome writer's block, and maintain brand consistency across work.

Social Media Managers

Professionals managing social channels who want to automate content generation and maintain consistent posting across platforms.

Email Marketing Specialists

Marketers building email campaigns who want to automate sequence generation, personalization, and performance analysis.

Marketing Agencies

Agency teams looking to deliver more value to clients while scaling operations with AI-powered content systems.

Enroll Now

Frequently Asked Questions

Is this course 100% virtual?
▼
Yes, this is a completely virtual course delivered online. You'll join live sessions via video conference with all materials and recordings provided. You can participate from anywhere with an internet connection.
What if I miss a session?
▼
All sessions are recorded and available for 30 days after the course concludes. You can watch replays at your own pace. However, we recommend attending live for the best learning experience and real-time interaction with instructors.
What technical prerequisites are needed?
▼
You'll need a computer with a modern web browser, internet connection, and basic familiarity with marketing tools and content management systems. No coding experience required. We'll provide all necessary tools and accounts during the course.
How long is the certification valid?
▼
Your ClaudeImplementations certification is valid for 2 years from the date of issue. After that period, you can take a recertification exam to renew your credential and stay current with the latest Claude capabilities.
Is there a refund policy?
▼
We offer a full refund within 7 days of enrollment if you haven't accessed course materials. After that, we offer a 50% refund up to 14 days before the course start date. No refunds are available after the course begins.
Can I get a team discount?
▼
Yes! Groups of 5+ attendees from the same organization receive 15% off per person. Organizations with 10+ attendees receive 20% off. Contact us during enrollment to arrange team pricing.
What's included in the course price?
▼
The course includes 12 hours of live instruction, all course materials, recorded sessions, source code and templates for all projects, certification exam attempts (up to 3), and 30 days of post-course support via email.
What versions of Claude are covered?
▼
This course covers Claude 3.5 Sonnet and above. We focus on the latest Claude API and demonstrate integration with Claude Cowork, Claude Code, and enterprise deployment options. Updates are provided as new Claude versions are released.