9 Claude Cowork Shortcuts Every Social Media Manager Should Use

I manage social media for [COMPANY] in [INDUSTRY]. Help me identify what's trending now that my audience cares about.

Return the top 15 trending topics as a table with:
- Topic name
- Why it's trending (brief context)
- Estimated reach potential (High/Medium/Low)
- Best content format (video, carousel, thread, long-form, etc.)
- Example angle we could take (2-3 words)

Focus on topics that:
1. Your audience actively searches for
2. Have 4+ weeks of sustained interest (not one-off viral moments)
3. Align with [YOUR_COMPANY_PRODUCT]
4. Competitors haven't saturated yet

Exclude obvious/overdone angles.

You're writing social media copy for [COMPANY]. Here are 10 post briefs. Generate unique copy for each, numbered 1-10.

Brand voice: [VOICE_DESCRIPTION]
Platform: [PLATFORM - e.g., LinkedIn]
Audience: [AUDIENCE]

**Brief 1:** [topic, message, CTA]
**Brief 2:** [topic, message, CTA]
[... continue through Brief 10]

For each brief, generate:
- Copy (optimized for character limits and platform conventions)
- 3 hashtag options
- Emoji suggestion (if appropriate)
- Estimated engagement vs. average

Vary the opening hook across all 10 posts (don't repeat phrases or angles). Make sure posts 1-10 together tell a narrative arc, not 10 isolated messages.

I'm running ads on [PLATFORM - e.g., Meta] to [OBJECTIVE - e.g., drive signups, sell product, build awareness].

This copy performed well (achieved [X]% engagement):
"[EXISTING_COPY]"

Generate 5 ad copy variations (headlines + body) designed to outperform this version. Each variation should:
1. Use a different hook angle (e.g., one focuses on social proof, one on urgency, one on benefit, etc.)
2. Be optimized for [PLATFORM]'s algorithm
3. Use clear CTA aligned to [OBJECTIVE]
4. Avoid overused language (no "game-changer," "leverage," "innovative")

Target audience: [AUDIENCE]
Product/offer: [WHAT_YOU'RE_SELLING]

For each variation, briefly explain why it might outperform the original.

Analyze this week's social media performance. I'll provide analytics data below.

[PASTE_ANALYTICS_DATA]

Please identify:
1. Top 3 best-performing posts (by reach, engagement, and conversion)
2. Bottom 3 worst-performing posts (what went wrong?)
3. Content format that won (video vs. carousel vs. threads vs. long-form)
4. Platform that overperformed (which channel drove the most value?)
5. Posting time patterns (when did engagement peak?)
6. Audience insights (which audience segment engaged most?)

Then provide:
**Next Week Recommendations:**
- 3 things to do MORE of
- 2 things to STOP doing
- 2 experiments to TRY
- Predicted impact if implemented (e.g., "15% engagement lift")

Be specific and data-backed. No generic advice.

Convert this social media post into an email newsletter sequence for our [EMAIL_LIST_NAME].

Original social post:
"[PASTE_SOCIAL_COPY]"

Our email guidelines:
- Tone: [EMAIL_TONE - e.g., professional, conversational]
- CTA: [PRIMARY_CTA - e.g., read the guide, sign up for webinar]
- Character limit for subject: 50 characters max
- Audience: [EMAIL_LIST_AUDIENCE]

Generate:
1. **Subject line** (50 chars max) — must be curiosity-driven or benefit-focused
2. **Preview text** (100 chars max) — use this to expand on subject
3. **Email body** (3-4 short paragraphs) — expand the social message to 150-200 words
4. **CTA button text** (3-5 words)
5. **CTA link** (recommend: [LINK])
6. **P.S.** (optional, 1 sentence) — create urgency or alternate CTA

Make the email feel like a personal note from [SENDER_NAME], not a broadcast.

I want to optimize my social content for search. Here's my calendar for [MONTH]:

[PASTE_CALENDAR]

My target keywords for this month:
[LIST_10-15_TARGET_KEYWORDS]

For each post, provide:
1. **Revised headline/title** (SEO-optimized)
2. **Keywords to weave into the copy** (naturally, not keyword-stuffed)
3. **Hashtag strategy** (trending + SEO hashtags that target your keywords)
4. **Video description** (if applicable) — include keywords and links
5. **Alt text** (for images) — keyword-rich but descriptive
6. **Expected search visibility** (which queries this post should rank for)

Focus on:
- Long-tail keywords (3-5 words) with intent
- Natural keyword inclusion (no stuffing)
- Platform-specific best practices (YouTube descriptions vs. Twitter hashtags, etc.)

Identify which 3 posts have the highest search potential.

Generate 30 unique engagement hooks for [PLATFORM - e.g., LinkedIn] designed to stop scrolling.

My 30 post topics for [MONTH]:
1. [topic]
2. [topic]
[... continue through 30]

For each topic, create a hook that:
- Stops scrolling (question, curiosity gap, bold statement, or pattern interrupt)
- Is native to [PLATFORM] (no URL-speak, no generic phrases)
- Matches our brand voice: [VOICE]
- Doesn't use overused words (no "game-changer," "leverage," "unlock," "shift")
- Invites engagement (question, controversy, relatability, or surprise)

Format output as:
**Topic 1:** [Hook]
**Topic 2:** [Hook]
[... etc]

After all 30, provide:
- Hook types used (questions, statements, curiosities, etc.) — ensure variety
- Most likely to get highest engagement (your top 5 predicted winners)

Here's a competitor post that got strong engagement:

"[PASTE_COMPETITOR_POST]"

The underlying topic is [TOPIC]. Generate 3 original angles on this topic for [OUR_COMPANY]. Each angle should:
- Be distinct from the competitor's approach
- Align with our expertise/positioning
- Be optimized for our audience: [AUDIENCE]
- Match our brand voice: [VOICE]
- Have a different format or structure (if competitor used threads, use carousel; if they used social proof, use education, etc.)

For each angle, provide:
1. Angle title
2. Why it's different from the competitor approach
3. Suggested copy (100-200 words)
4. Visual direction (if needed)
5. Expected engagement vs. original post

Avoid: Directly copying structure, reusing language, or seeming derivative.

I have 15 user-generated content (UGC) pieces to repost. Generate 3 caption options for each.

Brand voice: [VOICE]
Goal: [GOAL - e.g., build community, social proof, engagement]

**UGC 1:** [Brief description of the content, who posted it, why it's authentic]
**UGC 2:** [Description]
[... continue through UGC 15]

For each UGC piece, generate 3 unique captions that:
1. Feel authentic and grateful (not overly promotional)
2. Highlight the customer's story or benefit (not just the product)
3. Encourage engagement (tag question, invitation to comment, etc.)
4. Are 80-150 characters (mobile-optimized)
5. Include relevant hashtags (2-3 per caption)

Vary caption styles across all 15 pieces (don't repeat structures or opening phrases). Make them feel like individual stories, not batch content.